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Friday, February 06, 2009

 

YouTube on Your TV




Have you ever wanted to just sit on your couch and watch YouTube on your TV? Well, now that's possible via YouTube for Television, initially available through the Sony PS3 and Nintendo Wii game consoles at www.youtube.com/tv. Currently in beta, the TV Website offers a dynamic, lean-back, 10-foot television viewing experience through a streamlined interface that enables you to discover, watch and share YouTube videos on any TV screen with just a few quick clicks of your remote control. With enlarged text and simplified navigation, it makes watching YouTube on your TV as easy and intuitive as possible. Optional auto-play capability enables users to view related videos sequentially, emulating a traditional television experience. The TV Website is available internationally across 22 geographies and in over 12 languages.

As previously blogged, YouTube has partnered directly with major TV and set-top box manufacturers to bring YouTube into the living room. Still, very few such devices today contain a Web browser or provide access to YouTube. Our hope is that this site may help to accelerate an industry evolution towards open television access to Web video. Over time, we plan to add support for additional TV devices that provide Web browsers.

So grab some popcorn, gather your friends and sit back and enjoy the YouTube TV Website.

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Saturday, May 24, 2008

 

Online Video sites: What Constitutes a View? A Lot's Changed.

Basically, we measured what counts as a "view" across video sharing sites. This study was initially published last June to great fanfare, so we re-executed it under current conditions, this time testing 14 sites to see if views are counted for refreshes, watching more than half a video, watching a video to completion and watching embedded videos.
The results? All but three video sites tested log "views" once the player starts, no matter how much of a video is viewed. YouTube and Yahoo!, which formerly had stricter, IP address-based constraints, lessened their standards, now counting everything once a video starts playing. Blip and MetaCafe are lone holdouts to an IP address-based standard.

More here: http://www.tubemogul.com/research/index.php?r=6

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Monday, April 07, 2008

 

StudioX Producer Graham Robinson Featured in BC Business Magazine

Graham Robinson, our Executive producer here at StudioX was featured in the March 2008 issue of BC Business Magazine. Check out the interview.

I moved here because I wanted to start a branch office for StudioX and a Chinese version of Djvibe.com, our social network for DJs.

The first thing I did was travel around different parts of the country to get a feel for the youth culture in China.

The biggest shock was the gap between rich and poor. Most expats don’t get to see this until they head outside of the rich cities. It really makes you appreciate how well we live in Canada.

The best thing about being here is there are so many nightclubs that are all packed. This has been great for business.

The biggest challenge has been learning the language. Learning Mandarin before you plan on heading to China makes things a lot easier, including chatting up cute girls at the club.

Read the full Article

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Friday, January 04, 2008

 

Japanese Dancing Kids got Viral Power

Sunday, November 25, 2007

 

StudioX Creates showreel for United Nations Award winning campaign


Asia Pacific PR Network of the Year 2006 Weber Shandwick selected studioX Asia to create a showreel video for their award winning Campaign. StudioX met and exceeded the clients expectations on this project under a very tight deadline.

Taking on taboos, Corporate Voice Weber Shandwick challenged consumers to say “condoms” freely.“Condom Bindaas Bol” (Hindi for “Say ‘condoms’ freely”), the campaign’s tagline, came in response to research showing that condom use in five Indian states, which account for 45 percent of the market, was steadily declining.This year, USAID project Private Sector Partnership-One, India’s ICICI Bank and the Union Ministry of Health and Family Welfare assigned Corporate Voice Weber Shandwick (CVWS) to help address the root problem—embarrassment to purchase contraceptives at retail outlets.

The campaign utilized an assortment of emerging media—from viral videos on YouTube to a virtual presence on popular social-networking service Orkut. But most important to its success was the people.

The campaign was first recognized by the International Public Relations Association, which granted the team a Golden World award this year in the NGO category. Most recently, CVWS was rewarded with the exclusive United Nations Grand Award for Outstanding Achievement in Public Relations.

StudioX feels honored that such a reputable company would trust us with such an important project for them. This is just one project of many collaborations between Weber Shandwick and us. Check out the video on Youtube.


Click here to learn more about StudioX's video production services.

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Friday, August 10, 2007

 

RE: Youku.com Ranks No.1 in Chinese Video Sharing Sector

Youku.com VS 56.com


I just read an article about Youku.com being the number 1 Chinese video site. I think this is a load of crap. I have been living in China for the last year posting videos on both sites and I also ask local people regularly what site they use and I have never heard once people say Youku.com.



But if you dont beleive me. Look at my case study titled "The Power of Population - Chinese Video Websites" which compares Youku.com to 56.com and other video sites. 56 blows Youku out of the water. I have not seen very impressive results posting to Youku at all. I dont know where they got there data for this article that I read on marketwatch.com. It says it was published by Xinhua-PRNewswire. But remember that the government owns the media in China and they choose what they publish and don't. Let's just say its not always "the truth".. I'm guessing it's some sort of PR blitz to boost stock prices and make a select few individuals wealthy.. Im curious to know what other think of this. Email me @ info@studiox.tv


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Sunday, August 05, 2007

 

The Power of Population - Chinese Video Websites


I have been experimenting with posting video on Chinese video websites. I have found that they produce higher numbers on average than most US based video sites.. I performed an experiment uploading the same video to 10 of the most popular video websites on the same day. The video was online for one month. The results showed that a Chinese website 56.com came out at the top of the pack.. Checkout the results below.


The video: YanBian Beatboxers - JT Remix
Description: Checkout the YanBian Beatboxers featuring 3 of Chinas best beatboxers, Herry, Muzzle, and Leo, from the town of Yanji, China.. They drop their own remaix of Justin Timberlake - Sexy Back.. its pretty sick!!


The Results:

#1

56.com - 141,740



#2

Youtube.com - 6,394



#3
Revver.com - 1,054
o
Video link


Break.com – 1,037



Youku.com – 505



Blip.tv – 409
Video Link


Yahoo Video – 191



LiveVideo.com – 44



MyspaceTV.com – 39
video link


Putfile.com – 8
Video link

Video.google.com – 5
Video Link


I plan on doing more case studies like this in the future.. if you have any questions or feedback.. email me here info@studiox.tv


Checkout our Market Research services here.

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Wednesday, July 18, 2007

 

Revver to Launch Impression-Based Video Advertising Options


LOS ANGELES--(BUSINESS WIRE)--Revver, Inc. (http://www.revver.com/), the first marketplace for online videos, today announced that it will make impression-based advertising products, including pre-roll and post-roll video ads, available to advertisers and content owners this month. These ads will offer new, more effective ways for advertisers to reach viewers and for content owners to earn revenue.

The new ads will be tested in the coming weeks. Revver already offers a Cost Per Click (CPC) ad product, a clickable frame at the end of a video, which pays a user according to the number of ad clicks. Revver will add Cost Per Thousand (CPM) ad products, which pay a user according to the number of ad views, to its service. With this launch, Revver will extend greater flexibility to advertisers and content owners. Advertisers will be able to blend ad products, and content owners can choose whether to use the new formats.

“Today, Revver stands alone in the convoluted online video market for offering a simple and effective service that links advertisers with content owners,” said Kevin Wells, CEO. “As the demand for online video advertising continues to grow, we’re building a customizable range of ad products to better meet our partners’ needs.”

New products include pre-roll and post-roll video ads. Uniquely, Revver can also match pre- and post-roll ads to create ‘bookends’. Pre-roll ads will be no longer than fifteen seconds in length. To qualify for a pre-roll ad, a video must be at least thirty seconds long among other conditions. As ever, Revver will split the advertising revenue generated 50/50 with content creators, and those who simply share or host others’ videos can receive twenty percent of the revenue off the top.

About Revver
Revver pioneered the online video advertising market with the debut of its video sharing service powered by advertising in 2006. Revver’s open system enables any content owner — from amateur to professional — to share content across the Internet and additional distribution channels, including mobile and broadcast, and rewards them with a percentage of the advertising revenue generated. Revver also vigorously upholds content owners’ rights by screening each video submitted and not accepting copyright-infringing content. For more information, visit http://www.revver.com/.

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