LOS ANGELES--(BUSINESS WIRE)--Revver, Inc. (
http://www.revver.com/), the first marketplace for online videos, today announced that it will make impression-based advertising products, including pre-roll and post-roll video ads, available to advertisers and content owners this month. These ads will offer new, more effective ways for advertisers to reach viewers and for content owners to earn revenue.
The new ads will be tested in the coming weeks. Revver already offers a Cost Per Click (CPC) ad product, a clickable frame at the end of a video, which pays a user according to the number of ad clicks. Revver will add Cost Per Thousand (CPM) ad products, which pay a user according to the number of ad views, to its service. With this launch, Revver will extend greater flexibility to advertisers and content owners. Advertisers will be able to blend ad products, and content owners can choose whether to use the new formats.
“Today, Revver stands alone in the convoluted online video market for offering a simple and effective service that links advertisers with content owners,” said Kevin Wells, CEO. “As the demand for online video advertising continues to grow, we’re building a customizable range of ad products to better meet our partners’ needs.”
New products include pre-roll and post-roll video ads. Uniquely, Revver can also match pre- and post-roll ads to create ‘bookends’. Pre-roll ads will be no longer than fifteen seconds in length. To qualify for a pre-roll ad, a video must be at least thirty seconds long among other conditions. As ever, Revver will split the advertising revenue generated 50/50 with content creators, and those who simply share or host others’ videos can receive twenty percent of the revenue off the top.
About Revver
Revver pioneered the online video advertising market with the debut of its video sharing service powered by advertising in 2006. Revver’s open system enables any content owner — from amateur to professional — to share content across the Internet and additional distribution channels, including mobile and broadcast, and rewards them with a percentage of the advertising revenue generated. Revver also vigorously upholds content owners’ rights by screening each video submitted and not accepting copyright-infringing content. For more information, visit
http://www.revver.com/.
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