Basically, we measured what counts as a "view" across video sharing sites. This study was initially published last June to great fanfare, so we re-executed it under current conditions, this time testing 14 sites to see if views are counted for refreshes, watching more than half a video, watching a video to completion and watching embedded videos.
The results? All but three video sites tested log "views" once the player starts, no matter how much of a video is viewed. YouTube and Yahoo!, which formerly had stricter, IP address-based constraints, lessened their standards, now counting everything once a video starts playing. Blip and MetaCafe are lone holdouts to an IP address-based standard.
More here: http://www.tubemogul.com/research/index.php?r=6Labels: Bolt, Break, Brightcove, Ebaumsworld, marketing, Metacafe, MSN Soapbox, Myspace Video, online, Putfile, Revver Livevideo Stupidvideos, video, views, Yahoo Video, youtube
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posted by DJViBE TV @ 1:23 AM
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