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Monday, June 26, 2006
Google Tests Free Video With Ads
Google's approach to offer the video free to users with advertising is not new, and the company may struggle to find success in online video, according to Gartner Research Director Michael King. He added that despite some potential in discovery and indexing of video, Google does not have the "self-created content" that has driven the popularity of YouTube and Break.com.
Like numerous other large Internet, technology and media players, Google (Nasdaq: GOOG) is getting more into video, now testing a free video offering supported by advertising that accompanies sports, animated, amateur and other videos.
Google said video normally selling from between 99 US cents and $15 is now available for free, thanks to banner ads across the top of the videos from supporting sponsors, which include Burger King, Netflix (Nasdaq: NFLX) , and Hewlett-Packard (NYSE: HPQ) .
The Internet search star brings its advertising and brand prowess to the developing video market, but is arriving late to a space that is being led and shaped by others, such as YouTube and Break.com.
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"Google's concern is someone else is out there that could be the next Google," Basex CEO and Chief Anayst Jonathan Spira told TechNewsWorld, noting the immaturity of the online video business. "It may not be YouTube. All bets are off."
Read the full article
http://www.technewsworld.com/story/ShvPmU1tCzU9rK/Google-Tests-Free-Video-With-Ads.xhtml
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posted by DJViBE TV @ 4:50 PM
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