Think online communities are for freaks and geeks? Guess again, because odds are your friends, neighbors, and co-workers already have a profile on myspace.com. In case you’re not one of the ten-million-plus people currently surfing around on the
http://www.myspace.com/ network, here’s a quick breakdown of this new pop-culture craze.
In the simplest of terms myspace.com is a vast online social club in which members can create and update personalized web profiles of themselves complete with pictures, text, music, and graphics. Users can then establish a network of friends in which they can interactively communicate with via private messages, public comments, pictures, and mass-mail bulletins. To most, myspace.com is a way to stay in touch with friends, meet new people, and to score dates, but to a growing number of skateboard, snowboard, and youth oriented brands and retail shops it represents a largely untapped arena for guerilla marketing.
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