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Saturday, March 18, 2006
Media Buying Services Defined
An agency that specializes in media buying by purchasing time and space for the delivery of advertising messages through mainstream media. A media buying service may purchase broadcast time, print space, indoor space, outdoor space, and other media.
A media buying service may negotiate millions of dollars in advertising for its client companies. Media buying services works with their clients in determining the amount and combination of online and offline advertising the clients need. Good media buying services will find the right audiences to advertise to, negotiate rates, and monitor the performance of the advertising. A media buying service should possess expertise in working with each client’s budget with efficiency and accountability to implement media buying and planning that will have the greatest impact on the client’s product or service.
If you need more information on media buying and planning or would like to find out more about StudioX Networks and our specific services, please go to our Marketing Services section or Contact Us now.
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posted by DJViBE TV @ 7:43 PM
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